“How much does it cost to outsource digital marketing?” If you are thinking about outsourcing marketing to an agency or an individual expert, this would be the first question you may ask. Knowing cost is the most crucial thing you explore even before hiring an in-house marketing team or hiring individual talents.
We have simplified the cost of outsourcing digital marketing to third-party agencies. We have also explained other factors that impact outsourcing costs. Overall, this article will let you know the actual digital marketing outsourcing costs and how you can get a big bang for your buck. Let’s explore.
How Much Does It Cost to Outsource Marketing Services to an Agency?
The cost of outsourcing digital marketing services may range from $700 to $10,000 per month. The actual price will vary depending on where you outsource and who you outsource to. Let us help you understand the factors that impact outsourcing costs or the outsourced digital marketing service providers’ charges.
What Determines a Marketing Agency’s Price?
Before we dig deeper into estimating costs, let’s understand the factors that influence digital marketing costs when outsourcing.
Marketing Service Scope
The cost of outsourcing marketing services will widely differ based on the scope of the project. Whether you want to outsource Local SEO requirements or a complete marketing overhaul, the cost of outsourcing will decrease or increase accordingly. That means specialized marketing agencies and marketing agencies with a full suite of services will charge differently.
Experience and Specialization
A specialized marketing agency with core industry expertise charges higher. Similarly, experienced marketing specialists or companies often charge higher prices.
Outsourced Marketing Agency Location
The location of the marketing agency or the places where you outsource your marketing services will have a significant impact on outsourcing costs.
Size of Your Business
If you have longer or more complex marketing, your outsourced marketing agency will charge higher rates. For example, if you want to outsource a software development company’s marketing services, outsourcing partners may charge $5,000 to $10,000, while marketing services for travel and restaurant services are cheaper.
Project Timeline
The cost of outsourcing marketing services will differ depending on the project timeline. If you have a longer project duration, the charge will increase.
Niche Or Industry
Industry or business niche significantly impacts marketing costs. For example, if you are running a retail or eCommerce business, the charge will be higher. The marketing agencies may need to focus more on visual aspects, for which they need to hire or have several professionals, including expensive graphic designers, social media marketers, videographers, and others, to fulfil marketing needs.
Pricing Models for Marketing Outsourcing
Pricing models are yet another crucial factor that affects outsourcing costs. We have explained the top pricing models for you to understand. Let’s explore the details.
- Project-based: If you have a specific project with defined objectives, a project-based model with a fixed price is the right choice for a particular deliverable.
- Monthly Retainer: If you have long-term or ongoing work or support, a monthly retainer should be your choice.
- Hourly Rate: Businesses with small marketing projects with shorter goals outsource the project using an hourly rate. The marketing fee is based on the number of hours spent on a project.
Breakdown Of Costs By Service Type
| SERVICE TYPE | COST BREAKDOWN |
|---|---|
| SEO (Search Engine Optimization) | $200 to $5,000 per month |
| PPC (Pay Per Click) Expert | $1,000 to $20,000+ per month |
| Social Media Expert | $500 to $7,000+ per month |
| Specialized Talent | $2,000 to $3,500 per month |
| Lead Generation Expert | $700 to $1,500 per month |
| Email Marketing Expert | $200 to $500 per month |
| Branding Expert | $500 to $7,000+ per month |
| CMS Development Expert | $1,000 to $20,000+ per project |
Do you want to get an accurate outsourcing marketing cost estimation? Connect or call our experts and get outsourced marketing services pricing from TGC Digital in no time.
Outsourcing Marketing vs. Hiring an In-House Marketing Team
How much does it cost to hire a marketing agency or an in-house team? Hiring a marketing agency is affordable, while hiring in-house is costly. No doubt, you hold the reins and have control over the project, but you have a heavy monthly salary with additional insurance and other employment benefits.
Outsourcing Marketing
- When you outsource marketing services to a third-party agency, you get affordable pricing and flexibility.
- You can scale up and down based on your requirements.
- Outsourcing marketing services may cost you anywhere between $200-$20,000+ per month, depending on where and who you outsource your marketing project to.
IN-HOUSE MARKETING TEAM
- Hiring in-house teams is costly, but you get better control over your project.
- You can take the call whenever you want.
- You may face a talent shortage with specialized skills.
- Hiring an in-house marketing team may cost you $80,000 to $100,000 per month.
Is Hiring a Marketing Agency in 2026 the Right Move?
If you have a marketing project, you need experts. Most importantly, it’s a cost-effective option to help you get better deals. You can opt for hiring an in-house team if cost is not a barrier. But hiring an agency is always the best option for several reasons.
Final Thoughts
We have explained every crucial factor of digital marketing outsourcing costs. If you calculate considering the factors we have explained, you will get an estimation. However, if you have any queries or questions related to outsourcing digital marketing services, connect with us, and we will help you with an accurate cost estimation for your outsourcing project.
