Quick Summary: With the evolving digital landscape, law firms need to update their marketing strategies, implement new SEO practices, and stay ahead of the curve. SEO for law firms needs to be more focused as modern clients are searching for lawyers and law firms online than ever before. In this guide, we will discuss how to achieve marketing perfection and make your law firm stand out.
In this article, we will explore how to maintain a more substantial online presence for your law firm and attract targeted traffic and leads.
Practical Guide to Mastering SEO for Lawyers
SEO Guide for Law Firms
- Research high intent keywords
- Create EEAT focused content
- Improve website structure
- Improve GMB profile
- Focus on off page SEO
Do you know that law firms have 66% conversion rates from the leads they get through organic searches? That’s true in many cases, as 53% of users search lawyers online. You can also achieve the same efficiency provided that you implement SEO best practices for your law firm website. Even if you are an individual practitioner, you can implement the strategies for your website and get high-quality leads organically. We have worked with several law firms and individual lawyers, helping them achieve their revenue game through specialized law firm SEO. We suggested the steps here. Let’s explore.
1: Find High Intent Law Specific Keywords
Everything begins with keywords. You need to be more specific and find keywords that perfectly fit your law firms and lawsuits you are targeting. If you have hired a digital marketing agency to market your law firm, ensure they conduct keyword research and find some high-intent keywords. For example, if you are targeting mass tort leads, personal injury leads, or other related lawsuits, you must have keywords with high volumes and low difficulty.
Your marketing partner can also use keyword tools, such as Ahrefs, Semrush, and others, to find keywords. However, you also need to ensure the keywords are transactional and help you gain more traffic and Leeds. Apart from this, you can also ask your digital marketing partner to find some good informational and navigational keywords so your users can get the information they need from your website. You will have many users visiting your website for information purposes only. You must optimize your website’s search keywords.
2: Create High-Quality Content That Meets E-E-A-T Standards Set By Google
Once you have worked on the keywords part, you need to ensure those keywords are utilized better and expertly. First off, you need to ask your digital marketing expert to conduct today’s optimization and implement keywords on all pages or the pages you want to Target first. Based on keywords and their intent, you can allow your digital marketing expert to choose the right keywords to implement or on-page optimization.
Apart from this, you can also create high-quality and researched content or blogs based on trending topics. These blocks should be written for information purposes, and hence, all informational keywords should be implemented. You can ask your content writers to create optimized blogs that meet the E.E.A.T. standard set by Google. Here are some suggestions that you can implement to meet Google content algorithm standards.
- Create informative content
- Site source wherever necessary
- Use statical data and resource
3: Improving Website Structure and UX
Your website is essential to your business, and it must serve your users effectively. It will be possible when you have a website with better navigation and features. Your users must know where they are and what action they need to take.
4: Improving Google My Business (GMB) Profile
If you have created a GMB profile, you need to optimize it. Focusing on local SEO is a must, as it will help you get more clients. Whenever a user searches for attorneys in a specified area, if you have a Google My Business profile set for the region, they will find your law firm in the searches. However, make sure it is appropriately optimized. For a better GMB profile, law firms need high-quality images of their offices, events, and occasions. Meanwhile, you can also optimize your website with services, events, and news.
Apart from this, you can also get some reviews from your existing clients to add value to your profile and allow users to help you rank higher. Ensure the profile clearly mentions the name, address, and contact details so your users can connect if they find suitable expertise.
5: Link Building and Effective Off-Page SEO
Page marketing is the lifeblood of law firms. You need to have experts and a reputed digital marketing agency that offers Digital Marketing Services for Lawyers and Law Firms. They know how to drive higher traffic and bring potential users to your website through off-page marketing. It includes publishing web 2.0, social book marketing, image submission, guest posting, and more.
Final Thoughts
We have explained the basics of Law Firm SEO. The guide is comprehensive, and you can implement it to improve impressions and traffic to your website. However, with strategies, the implementation of the methods drives better traffic. Therefore, we suggest partnering with an expert digital marketing company, like us. We are working with several law firm clients and helping them stay competitive and maintain their revenue game. If you want to market a law firm website or get legal leads for your law firms, we are here to help.
